Protein drinks aren’t just for bodybuilders and fitness fanatics anymore. In fact, a study by McMaster University showed that the physical strength of senior citizens can be greatly improved by whey protein and other ingredients found in ready-to-drink (RTD) protein beverages.
Americans of all ages and fitness levels are becoming more interested in promoting health and wellness, and a clean, natural beverage can be a convenient way to provide a nutritional boost to a healthy diet. However, consumers are looking for more options than the typical protein “shakes” of the past. Increasingly, the market is demanding clear beverages to satiate thirst while providing health benefits, and beverage makers are capitalizing on the power of protein.Read More