Yogurt has long been a go-to ingredient for many manufacturers, and the consumption of yogurt has consistently grown year over year. In 2017, the market topped $8.8 billion and is expected to reach $9.8 billion by 2022.
Capitalizing on the continuing trend is both popular and challenging for manufacturers — popular because including the word “yogurt” on a label implies certain health benefits that appeal to consumers, but challenging because using fresh yogurt introduces a host of complications: special permitting, a limited shelf life and even some risk of product contamination.
Many manufacturers have found a solution by using dried yogurt powder — an extremely versatile version of whey protein that offers unique product properties that benefit manufacturers and consumers alike. The use of this innovative ingredient has revolutionized several categories including yogurt dips, dressings, bakery, beverages and soups.
However, in the trends-driven food industry, manufacturers are using dried yogurt powder for other innovative yogurt solutions and applications, including:
Hummus made with Greek yogurt in the recipe cuts fat in half and calories by almost a third, without bumping down the tahini or oil. Maintaining taste and texture is a value-add in itself, and using dried yogurt powder with Greek yogurt properties increases shelf stability, making this popular dip even more appealing. Hummus is a rapidly growing market and for good reason. It boasts many health benefits and caters to consumer snacking trends.
Baby food with dried yogurt powder as an ingredient promotes healthful parental food choices while simultaneously negating contamination concerns that live cultures can raise.
Frozen and drinkable yogurt containing dried yogurt powder behave in much the same way as those using active cultures. In a taste test, consumers pointed out that mildly flavored dried yogurt powder was particularly effective in beverage applications due to its mild taste and more natural dairy aroma. The global drinkable yogurt market in particular is expected to register a double-digit CAGR in the next five years.
Gourmet desserts and entrees are perennial consumer favorites, and using dried yogurt powder allows bakers and chefs a convenient way to incorporate a tangy yogurt flavor profile in novel and sometimes unexpected ways. According to Mintel’s 2018 U.S. Flavor Trends report, the sweetness that is typically associated with desserts is being tempered, and tart and tangy are more highly desired.
Cereal add-ins like yogurt-covered granola clusters expand better-for-you cereal benefits since yogurt powders used in non-dairy food formulations adopt yogurt’s nutritive protein and calcium, not to mention yogurt’s reputation as a healthy choice.
Meal replacement bars are commonly associated with physical fitness and weight loss, so dried yogurt powder is a good ingredient fit since it delivers high calcium plus energy-boosting protein in a dry, low-fat mix-in. Sometimes, however, meal replacement bars are associated with a laundry list of artificial additives, which has fallen out of favor with health-conscious consumers. Today’s top-rated snack bars combine nutrition, flavor and clean labels.
Salad Dressings that contain yogurt continue to grow as consumers enjoy the great taste that yogurt brings into salads. Driving the salad dressing market are health and obesity concerns among consumers, and dried yogurt powders are an exceptional way to reduce fat and calories to aid in these efforts. It can be used as a substitute for fresh yogurt or replace the eggs in salad dressing because of its flavor and functionality.
When choosing which dried yogurt powder is right for your application, consider all-natural Grande Primo™ Dried Yogurt and Cultured Dairy Products — dried, real yogurt that produces all the authentic taste and creamy texture consumers seek without the labeling headaches. For more about the convenience and cost-effectiveness of Grande Primo, view our Grande Primo: Fresh vs. Dried Yogurt Comparison Chart. Just click the button below!