Yogurt has long been a go-to ingredient for many food manufacturers. The consumption of yogurt in the United States has consistently grown year over year and is expected to continue doing so at a forecasted rate of 3.9% CAGR through 2024 (Mail this link) in North America.
Capitalizing on continuing consumer demand is both popular and challenging for food companies. It’s popular because including the word “yogurt” on a label implies certain health benefits that appeal to consumers, but challenging because using fresh yogurt introduces a host of complications associated with many ingredients. Just some of these include special permitting, a limited shelf life and even some risk of product contamination.
Dried Yogurt in Formulations Expands Possibilities
Many in the food and beverage industry have found a solution by using dried yogurt powder — an extremely versatile version of whey protein that offers unique product properties that benefit manufacturers and consumers alike. The use of dried yogurt in formulations has revolutionized several food product categories including yogurt dips, dressings, bakery, beverages and soups (Mail this link).
However, in the trends-driven food industry, manufacturing companies are using dried yogurt powder for other innovative yogurt solutions and applications, including these seven product categories.
When made with Greek yogurt in the recipe, the fat content in hummus is cut in half and calories are reduced by almost a third, without bumping down the tahini or oil.
Maintaining taste and texture is a value-add in itself, and using dried Greek yogurt powder increases shelf stability, making this popular dip even more appealing. Hummus is a rapidly growing market (Mail this link) and is a staple in the popular Mediterranean diet. It caters to consumer snacking trends and boasts many health benefits, including lowering cholesterol, supporting bone health, reducing blood sugar, and much more. By adding dried yogurt which contains protein and many vitamins and minerals, the health benefits are magnified.
2. Baby Food and Children’s Meals
The benefits of yogurt in children’s diets are well recognized. In fact, many school districts are altering their school lunch programs (Mail this link) by incorporating yogurt as a meat alternative to boost nutrition and provide lean protein for students.
As soon as most children can eat solid foods, parents are encouraged to feed them yogurt to promote their growing bodies and help build strong bones. Using yogurt as an ingredient in a wide range of baby foods helps create a creamy consistency and flavor that children love while offering healthy parental food choices. By incorporating dried yogurt, food manufacturers can be assured they’re also simultaneously minimizing food safety and contamination concerns that live cultures may raise.
3. Frozen and Drinkable Yogurt
A rich, creamy consistency is imperative in frozen and drinkable yogurt products, which are experiencing a surge in popularity (Mail this link). Those containing dried yogurt powder behave in much the same way as those using active cultures. In a taste test, consumers pointed out that formulations containing mildly flavored dried yogurt powder were particularly effective in beverage applications due to its mild taste and more natural dairy aroma.
The global drinkable yogurt market in particular is expected to register a double-digit CAGR (Mail this link) through 2023, partially being driven by consumers who continue to look for healthy products they can consume on-the-go. Greek yogurt, in particular, is topping the list of consumer beverage trends (Mail this link) with its added tang and higher protein levels. Much like trending ice cream products (Mail this link), traditional frozen yogurt continues to remain a part of consumer eating habits as well.
4. Gourmet Desserts and Entrees
Even though consumers are becoming more health-conscious, they’re not afraid to indulge once in a while. When they do, however, they want those experiences to be over the top in flavor and decadence. This is especially true among Gen Xers and Millennials who are driving the demand for unique flavors and formulations.
Gourmet desserts and entrees are perennial consumer favorites, and using dried yogurt powder allows bakers and chefs a convenient way to incorporate a tangy yogurt flavor profile in novel and sometimes unexpected ways. According to Mintel’s 2018 U.S. Flavor Trends report, the sweetness that is typically associated with desserts is being tempered, and tart and tangy are more highly desired (Mail this link), making dried yogurt an ideal choice.
5. Cereal Add-ins
Unfortunately, many of the associated health claims of many breakfast cereals are often negated due to high amounts of sugar (Mail this link). Claims on cereal packaging often tout "low-fat" and "whole-grain," however, the first ingredient on the label is often refined grains and sugar, which have fallen out of favor with many discerning consumers.
Innovative cereal brands have incorporated yogurt-covered granola clusters into their products. Cereal manufacturers can improve formulations and expand better-for-you cereal benefits with yogurt powders and adopt yogurt’s nutritive protein and calcium, not to mention yogurt’s reputation as a healthy choice. Because dried yogurt powder is a natural ingredient, it can also appeal to clean label consumer preferences (Mail this link).
6. Meal Replacement Bars
Commonly associated with physical fitness and weight loss, meal replacement bars are a typical go-to post-workout snack. Dried yogurt powder is a good ingredient fit since it delivers high calcium plus energy-boosting protein in a dry, low-fat mix. Sometimes, however, meal replacement bars are associated with a laundry list of artificial additives. Today’s top-rated snack bars (Mail this link) combine nutrition, flavor and clean labels.
7. Salad Dressings
Creamy, flavorful salad dressings that contain yogurt continue to grow in popularity as consumers enjoy the great taste that yogurt brings into salads. Driving the salad dressing market are health and obesity concerns among consumers, and dried yogurt powders are an exceptional way to reduce fat and calories to aid in these efforts without compromising taste or consistency. It can be used as a substitute for fresh yogurt or replace the eggs in salad dressing because of its flavor and functionality.
Still deciding whether to use fresh yogurt versus dried yogurt in your application? Be sure to consider all the factors that can impact flavor, functionality and cost by using our fresh vs. dried yogurt comparison chart — just click the button below!
When choosing which dried yogurt powder is right for your application, consider all-natural Grande Primo™ Dried Yogurt and Cultured Dairy Products — dried, real yogurt that produces all the authentic taste and creamy texture consumers want without the labeling headaches. Reach out to us for samples and guidance on how to overcome your formulation challenges.