According to the research firm Mintel, 27% of today’s food and beverage products boast high protein content, and 25% of US consumers report consuming more protein than the year before. Why is everyone jumping on the protein bandwagon? Because it gives them the nutrition they’re looking for in a world overrun by junk food.

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Breakfast: it used to be one of the “three square meals a day” Americans were brought up to believe in. But as two working parents became the norm, lives became busier and busier, and the car served as a kitchen table, the lines between all meals have blurred, with snacking throughout the day becoming commonplace.

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Food and beverage manufacturers are faced with a challenge to keep up with the growing meal replacement market. As more and more consumers ditch the conventional 3 square meals a day for 4-5 smaller meals and snacks, the demand for easy, on-the-go meals are at an all-time high. Today’s consumers want something that can be eaten on the run that will keep them full until their next meal. However, with consumers also being pickier about the nutrition and naturalness of their food, manufacturers have to think carefully about how they formulate their products.

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