The Foodie Revolution: Attracting and Appealing to the Growing Foodie Segment

Dinner Party at Restaurant

According to Google Trends, the term “foodie” first started appearing online in early 2005. 13 years – and millions of Instagram pictures & Yelp reviews – later, foodies have cemented themselves as a mainstream consumer group.

What Exactly is a “Foodie”?

While there are hundreds of ways to describe a foodie, in their most basic definition, foodies are seen as consumers who are deeply interested in exploring the world of food. Whether this means an increased desire to try new dishes, regularly seeking out specialties, a love for all things all-natural, or constantly staying up-to-date on the latest food and restaurant trends, when it comes to food, foodies are obsessed. And to fuel their obsession, foodies will go to great lengths to find the most appetizing and highest quality products they can.

Why You Should Care

With many of today’s consumers being more adventurous with their food choices, food manufacturers and restaurants alike need to acknowledge the growing demand for high-quality, uniquely delicious foods and memorable food experiences. On the flip side, while they want to broaden their horizons, they're also choosing more specialized options. The desire for all-natural, clean-label foods is a major influence among foodies, and the demand is now wide-spread with 93% of U.S. households saying they've purchased clean-label products at grocery stores. 

In addition to ingredients, consumers are paying attention to how their food is sourced. Sustainability and social responsibility ranks highly, with 67% of survey respondents prioritizing healthy or socially conscious food purchases and 46% saying that claims on food products have a direct influence on their purchasing decisions. Foodies are leading the charge, but all consumers are clearly becoming more passionate about their food choices, are willing to pay more for specialty products, and have a strong desire to try new things.

What You Should Do About It

In order to capitalize on this valuable consumer segment, there are several strategies food manufacturers and restaurants can use to win over foodies everywhere:

  • Go gourmet. Consumers are much more interested in gourmet and specialty foods. In fact, 65% of consumers purchase specialty foods and the segment is expected to take up a 19% share of the total market by 2022. Make your products more gourmet by using and highlighting more high-quality, natural, and specialty ingredients.
  • Don’t just target Millennials! Though Millennials might make up the majority of the foodie segment, older generations aren’t far behind with Boomers representing a close second.
  • Go green. With today’s consumers being more health-conscious about the things they eat, even non-foodies are more interested in trying the latest health food trends. By using more natural ingredients in your foods, you’ll win over both foodies and everyday, health-conscious consumers.
  • Promote superfoods. When it comes to health food and foodies, there’s nothing better than finding a food that tastes amazing and is also equally great for you. Known as “superfoods,” these culinary wonders are highly sought after by consumers (especially foodies), and are known to have the Midas Touch effect when incorporated with other products.

How Grande Custom Ingredients Group Can Help

Though you might not associate whey protein ingredients with foodies, our innovative line of natural, dairy-based whey protein ingredients can help food manufacturers and restaurants create a variety of healthy and gourmet dishes that will capture the attention of foodies everywhere. Our patented production process starts with fresh Grade A milk gathered from our local producer dairy farms, and uses zero chemical modifications, additives, preservatives or antibiotics throughout. Our natural whey protein ingredients don’t just improve the nutrition of your food; our line of products are specially formulated to maintain or improve the texture, mouthfeel, and even taste of your foods.

Want to learn more about the latest trends and how Grande Custom Ingredients Group can help you reformulate products to appeal to foodies and consumers who are passionate about food? Click the link below! Or, reach out to our food scientists to discuss your toughest formulation challenge.

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