Consumers View “Natural” as Wholesome

Natural-Foods.jpgIn the 1990s, the FDA defined “natural” products as those where “nothing artificial or synthetic—including all color additives regardless of source—can be included or added to a food that would not normally be expected to be in the food.” This prevented foods made with artificial ingredients from being labeled as “natural”, but created a loophole for certain ingredients to be classified as natural as well.

As more and more products are marketed with natural health claims, food manufacturers are finding ways to separate the real natural from the not-so natural “natural.” Products that are made without popular artificial ingredients are emphasizing those claims on their packaging, and consumers are slowly catching on to the differences. That being said, many consumers still are unaware exactly how natural their foods are.

Food manufacturers that want to stay ahead of the curve and provide products that are comprised of the most natural ingredients can reformulate their recipes using single-ingredient, natural whey protein to clean up product labels and replace several high-cost, high-fat ingredients like cream, butter, milk, eggs, cheese, and sour cream. We’re not talking about the fake natural either; natural whey protein products like the ones from Grande Custom Ingredients Group are made without any chemical modifications, additives, preservatives, or antibiotics.

Our natural protein concentrates, isolates, and crisps are an excellent source of high-quality whey protein, and are beneficial for consumers of all ages. To learn more about our natural production process and different applications for our whey protein products, watch our Chain of Custody video or contact one of our food scientists today.

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