When it comes to desserts and eating healthy, it seems you can never get the best of both worlds. On one hand, we all want to indulge in the sweet, decadent treats, but on the other, we don’t want to feel guilty about consuming all those calories. It’s a classic case of good vs. evil, and you can almost picture the angel and devil on your shoulders arguing about whether or not you should eat that last slice of chocolate cake.
For food manufacturers, this dilemma is even more puzzling, because consumers often send mixed signals about what they really want. According to the IFIC Foundation’s 2014 Food and Health Survey, there’s been a considerable increase in the number of consumers who are trying to improve their diet and exercise habits. Despite this evidence that people are starting to exercise more and eat healthier, however, 90% of consumers still list taste as their top factor when determining food and beverage purchases. Price and healthfulness were the other top factors at 73% and 71% respectively – with healthfulness increasing from 61% of consumers in 2012.
Though it’s encouraging to see consumers put an emphasis on purchasing healthier foods in 2015, food manufacturers must also acknowledge that taste trumps everything else in terms of how decisions are made. If your dessert tastes great but is too unhealthy, consumers might pass it up in favor of a lighter option. Likewise, if you try to make your dessert too healthy, consumers will likely assume that it doesn’t taste as good as the full-calorie version and pick a tastier alternative.
See what we’re talking about?
When it comes to desserts and eating healthy, what consumers really want is to have their cake and eat it, too. In other words, they want all the taste and goodness of a regular dessert, but they want it with fewer calories and fat. And while it’s often challenging for food manufacturers to create lowfat variations of rich desserts while also maintaining the same decadent taste consumers are accustomed to, it’s only difficult if you don’t know where to look for help.
At Grande Custom Ingredients Group, we’ve seen all the standard “one-size-fits-all” whey protein concentrates that many food manufacturers rely on for their lowfat formulations, and it’s easy to see why consumers don’t always have faith in the resulting products. Though these concentrates are helpful for improving the nutritional value of a product, they often fail the taste and texture test, which, as we know, is a major mistake.
If you look at our own line of specially formulated whey protein products on the other hand, you’ll notice there’s a focus on taste and texture. Rather than creating a bunch of one-size-fits-all protein products, we’ve created multiple flavor profiles for each of our products to ensure the best possible match to your original formulation. With Grande Bravo®, for example, food manufacturers can choose from 7 different flavor profiles ranging from tart, to sweet, to milky. Combine that with Bravo’s superior water-holding capabilities (as demonstrated in the link above), and you’re able to create a lowfat dessert that not only tastes great, but also maintains the same creamy texture and mouthfeel as the original.