The better-for-you trend in consumer preferences isn’t going anywhere anytime soon, leaving ready-made meal manufacturers in a quandary: how to balance the competing consumer priorities of health and convenience.
Many food suppliers are turning to all-natural ingredients that boost fiber and protein while managing carbs and calories. The from-the-kitchen-pantry quality is appealing to consumers, as are the easy to understand foods: whole grains, colorful vegetables and lean meats. These ready-made meals tick the boxes for convenience and nutrition, but adding more, typically expensive ingredients drives up costs and poses another manufacturer dilemma: generally higher price points and potentially lower market share.
Thankfully, manufacturers aren’t left with an either/or proposition when it comes to ingredients selection that could threaten nutrition, competitive advantage or profitability.
Whey protein ingredients like Grande Bravo® functional whey proteins give manufacturers an all-natural solution to producing quality, convenient and cost-effective frozen meals that meet consumer expectations including:
Grande Bravo is a natural, functional whey protein concentrate that:
Perceptions of grocery store frozen food aisles are changing, especially since food manufacturers are choosing to include whey proteins in their ready-made meals to keep nutritious food convenient and affordable -- and consumers satisfied.
For more on the versatility of Grande Bravo and our other natural whey protein products, download the Top 10 Reasons to Use Whey Protein tip sheet. Click the button below to download your free copy.