Grande Protein Ingredients Value Study

Consumer perceptions on protein claims, whey protein concentrate and clean label

Grande Custom Ingredients Group commissioned Hanover Research to survey 1,000 U.S. adults who regularly purchase and consume high-protein or protein-enhanced products. The 2026 findings are essential reading for food scientists, product developers and R&D directors shaping the next generation of protein-enhanced foods.

Download the Grande Protein Ingredients Value Study to uncover:

• Where consumers are finding protein outside the usual bars and shakes, and what that means for new formulation opportunities
• What claims win on the ingredient statement, and why simple, direct protein language consistently outperforms technical or ingredient-specific wording
• Why even a single gram of added protein can shift purchase intent, and what that means for how you approach fortification
• How replacing gums, starches and stabilizers with functional whey protein can raise perceived quality, premium positioning and purchase interest
• Why whey protein concentrate carries a halo effect, and how placement on the ingredient list can work in your favor
• What clean label actually means to consumers, and how a shorter, more familiar ingredient list outperforms any specific claim

Whether you are developing the next protein bar, beverage or fortified entrée, this report will help you design products that align consumer expectations with formulation reality.

Complete the form to download your copy today.