Consumer Sentiment Toward Dairy vs. Plant Proteins
Grande Custom Ingredients Group commissioned Hanover Research to survey 1,000 U.S. adults who recently purchased a high-protein or protein-fortified product. The 2025 findings are essential reading for anyone involved in product development, formulation or brand positioning.
Download the Protein Preferences & Perception Study to uncover:
- What protein products consumers reach for most, and why
- How whey, oat, soy and pea proteins stack up in consumer preference
- Taste, satiety and texture perceptions across protein types
- Digestibility scores and amino acid comparisons backed by nutritional science
- How misconceptions about “natural” and “complete” proteins shape the market
- Key takeaways for formulation, label strategy and product innovation
Whether you're developing the next protein RTD, nutritional bar or fortified snack, this data-packed report will help you design products that deliver on both consumer expectations and nutritional integrity.
Complete the form to download your copy today.
