The popularity of almond milk, soy milk, rice milk and other plant-based dairy alternatives continues to rise, and they’re forecast to represent 40% of the combined total of dairy and dairy alternative beverages.
A major contributing factor to the increased market share is the 36% of consumers who believe these non-dairy alternatives offer greater health benefits. Aside from a small percentage of the population that is allergic to dairy or chooses a vegan lifestyle, however, these marketing claims — among others — often don’t ring true.
Read More