Given the growing number of good-for-you foods being produced today, it should come as no surprise that good-for-you beverages are also seeing a surge in popularity. According to Linda Gilbert, founder and CEO of EcoFocus Worldwide, LLC, 46% of shoppers are “healthy beverage shoppers,” as consumers seek out healthier alternatives to high-sugar, high-calorie soft drinks. That being said, healthy beverage consumers are a unique group, as the majority are less cost-conscious, but also more socially and environmentally aware. They don’t mind paying a little extra for healthy or environmental benefits, and will avoid more cost-effective options in favor of products that meet their standards. In order to capture these consumers’ attention and win them over, beverage manufacturers should focus on including ingredients that provide functional, nutritional benefits, while also appealing to consumers’ environmental concerns.Read More
As consumers look for healthier, more functional products to fit their more health-conscious lifestyles, the sports nutrition sector has grown considerably over the past few years thanks to interest from both athletes and mainstream consumers alike. With roughly half of today’s consumers actively trying to lose weight, the same products that athletes and fitness nuts use to stay in shape are now the same products casual consumers are learning more about and using themselves. For food manufacturers, this means it’s worth noting and taking advantage of the different strategies sports and nutrition products employ, so that they can be used in your own food and beverage applications.Read More
Today’s consumers are placing an emphasis on healthier eating, but that doesn’t necessarily mean they’re trying to lose weight. According to the International Food Information Council (IFIC) Foundation’s 10th anniversary Food & Health Survey, 57% of respondents rated their own health as very good or excellent, yet 55% of those respondents are either overweight or obese.Read More
According to a recent report from Canadean, bottled water is expected to overtake carbonated soft drinks as the #1 packaged beverage of choice among U.S. consumers by the end of this year, thanks to the continued desire among consumers to live healthier lifestyles. The report predicts that packaged water consumption will reach over 233 billion liters in 2015, whereas carbonated soft drinks (CSDs) are expected to reach 227 billion liters. With bottled water expected to take over as the new favorite among consumers, today’s beverage manufacturers have a great opportunity to cash in on consumers’ healthier preferences.Read More
As consumers continue to be more health-conscious about the foods and beverages they purchase, sodas are being replaced by non-carbonated better-for-you (BFY) beverages. There have been several highly publicized reports linking soda consumption to the growing U.S. obesity epidemic, and consumers are heeding the warning. In 2013, overall sales volume fell 3% to 8.9 billion cases – the 9th straight year of declining sales. And while there haven’t been any official reports for 2014, forecasts suggest yet another decline.
It’s no secret that fruit juices aren’t the healthiest drinks on the market. Though it’s common for consumers to assume that fruit juice would be a healthy beverage option, most of them are in for a surprise when they look at the nutrition label and find that juices are loaded with sugar and made with corn syrup. Even juices that claim to be “100% Juice” are often made from juice concentrate, adding more confusion to consumers’ perceived healthfulness.
What’s the first thing consumers think of when they hear someone talking about protein shakes? Most people probably think of a body builder eagerly trying to bulk up his or her muscles.
With childhood obesity rates continuing to climb in the United States, it’s time for beverage manufacturers to start offering healthier options for kids. According to a study by the Centers for Disease Control and Prevention (CDC), at least 17% of children aged 2-19 years old in the U.S. are now considered obese – an increase from 14.5% in 2000. Given all the reforms for childhood nutrition over the past few years, it’s become increasingly important to start offering healthier food items, but there hasn’t been enough emphasis placed on providing more nutritional beverages.
If you haven’t noticed, food manufacturers everywhere have been hopping on the protein bandwagon. With more and more consumers actively searching for foods with higher protein content, food manufacturers are finding new ways to re-formulate their products and redesign their packaging to put a bigger emphasis on protein. And while there has been an increasing amount of products starting to advertise protein more recently, one food category has been a target for protein-enriched products for years. We’re talking, of course, about the beverage industry.