There was a time when butter was perceived as an “enemy” of the heart- and health-conscious. While dietary moderation remains key, the long-held belief has changed. Consumers now clamor for “natural” foods and fats, and their purchase decisions are driving a butter renaissance that has netted 2016 sales totaling $2.8 billion. Compare that against $1.4 billion in vegetable oil-based margarine sales over the same period, and butter’s popularity is anything but spread thin.
In fact, it’s estimated that butter consumption in the United States is nearing a 50-year record high and, globally, sales are expected to rise by at least 9% by 2021. Butter pricing is following suit, edging upwards to meet and capitalize upon demand. That’s great news for the dairy industry; however, the higher cost of butter puts food manufacturers in a precarious position: don’t use butter in formulations and risk losing consumers or use it and drive up ingredient costs, which could ultimately negatively impact the bottom line.
You can’t help but ask yourself: can we afford to formulate with butter?
Fortunately, there is an all-natural alternative to high-cost butter that has consumer appeal, economical price points for formulation and so much more. Functional whey protein ingredients offer food manufacturers the opportunity to reduce or completely replace costly ingredients such as butter, fat, cream, and more in a wide variety of applications—from soups, sauces and dressings to dips and desserts, with costs that remain stable over time.
Functional whey protein, like Grande Bravo® provides:
- A clean, complementary dairy flavor
- Impressive viscosity and gelation properties
- Diverse flavor profiles for a range of applications, including cold- and heat-processed systems
With butter being the longstanding staple for flavor, texture and mouthfeel, substituting natural functional whey protein to achieve the same—if not better—results at a fraction of the cost may take some convincing. See for yourself! Watch our case study video that demonstrates how Grande Bravo® performs across a number of formulations and reveals what customers think about the results. Click the button below to access the video.